Content Marketing Quotes

Looking for inspiration and motivation for your content marketing learning curve and entrepreneurial urges? You’ve come to the right place! These content marketing quotes could be just the push you need.

Our growing collection of content marketing quotes covers everything from the definition of content marketing itself to the personal and business qualities it takes to succeed as a marketer and entrepreneur.

Fear is the disease. Hustle is the antidote.

150+ content marketing quotes [Ebook]

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Content Marketing Quotes – Definition

These content marketing quotes help you put your finger on the fundamental nature of “content.”

Either write something worth reading, or do something worth writing about. Benjamin Franklin

Traditional marketing talks at people. Content marketing talks with them. Doug Kessler, co-founder Velocity Partners

When creating content, be the best answer on the Internet. Andy Crestodina, Co-Founder of Orbit Media

We tend to think marketing is everything, but really, it’s all about changing my mind or making me do something. Scott Stratten, Unmarketing

It’s about crafting a story that moves you-a story that inspires emotion and causes you to change the way that you live your life. Mike Nagel, Evertrue

Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it. Marc Mathieu, Unilever

Content is king. Bill Gates

Content marketing quotes – The need for focus

Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche. Joe Pulizzi

At this point, there’s no excuse for any brand not to be plugged into the voice of the consumer. Curtis Midkiff, Southwest Airlines

If you try to write for everyone, you’ll end up connecting with no one. John Lane, Centerline Digital

Go narrow, not broad: We have a tendency to think ‘if I go broad, I’ll capture more people.’ But the more tightly you define yourself, the easier it is for your people to find you. Tamsen Webster, Speaker

Don’t find customers for your products. Find products for your customers. Seth Godin

If I had asked people what they wanted, they would have said faster horses. Henry Ford

If you can’t explain it simply, you don’t understand it well enough. Albert Einstein

You can and should set your own limits and clearly articulate them. This takes courage, but it is also liberating and empowering, and often earns you new respect.  Rosalind Brewer

Going from PayPal, I thought: ‘Well, what are some of the other problems that are likely to most affect the future of humanity?’ Not from the perspective, ‘What’s the best way to make money? Elon Musk

Don’t try to do it all. It’s better to be awesome on one or two channels than to overextend on six. Cameron Chapman

Whenever you do a thing, act as if all the world were watching. — Thomas Jefferson

Content marketing quotes – Helpfulness

If your content doesn’t help someone, it’s off track.

If you wake up deciding what you want to give versus what you’re going to get, you become a more successful person. In other words, if you want to make money, you have to help someone else make money.  Russell Simmons

We see our customers as invited guests to a party, and we are the hosts. It’s our job everyday to make every important aspect of the customer experience a little bit better. Jeff Bezos – Founder and CEO of Amazon

Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date. David Beebe, Marriott International

The reason we struggle with content marketing is because we haven’t started with “Why?” Customers don’t care about your vanity metrics. Ask them, “How can I help?” Kristina Halvorson, CEO and Founder, Brain Traffic

What helps people, helps business. Leo Burnett

Don’t think of pitching. Think of offering: The offer is better than a pitch. Sonia Simone

Stop selling. Start helping. Zig Zieglar

Map your user journey, then make sure you’re constantly removing barriers that prevent users from hitting goals. Ben Jabbewy, Privy

One can get anything if he is willing to help enough others get what they want. Zig Ziglar, motivational speaker and author


Content marketing quotes – Planning

When opportunity comes, it’s too late to prepare. John Wooden, legendary UCLA basketball coach

Dreaming, after all, is a form of planning. Gloria Steinem

The question I ask myself almost every day is, “Am I doing the most important thing I could be doing?” Mark Zuckerberg

Rule No.1: Never lose money. Rule No.2: Never forget rule No.1. Warren Buffet

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. Warren Buffet

In the business world, the rearview mirror is always clearer than the windshield. Warren Buffet

The road back may not be as short as we wish,… But there are solid reasons to feel confident about the future.  Richard Parsons

So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard. Caterina Fake – CoFounder of Flickr

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. General Sun Tsu, The Art of War

Content Marketing is all the Marketing that’s left.  Seth Godin

Revolutions happen in evolutionary ways. — Steve Case

Content marketing quotes – Opportunity

If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on. Sheryl Sandberg

When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us. Helen Keller

The entrepreneur is essentially a visualizer and actualizer. He can visualize something, and when he visualizes it he sees exactly how to make it happen. Robert L. Schwartz

I skate to where the puck is going to be, not where it has been. Wayne Gretzy

I feel that luck is preparation meeting opportunity. Oprah Winfrey

Good fortune often happens when opportunity meets with preparation. — Thomas Edison

Content marketing quotes: Initiative / Starting

Any time is a good time to start a company. Ron Conway, startup investor

Dear optimist, pessimist, and realist: while you guys were busy arguing about the glass of wine, I drank it! Sincerely, the opportunist. Lori Greiner, Shark Tank investor

If you are not embarrassed by the first version of your product, you’ve launched too late. Reid Hoffman, LinkedIn Co-Founder

The way to get started is to quit talking and start doing. Walt Disney

Inspiration exists, but it has to find you working. Pablo Picasso

What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed. Dave Thomas, Wendy’s Founder

You don’t learn to walk by following rules. You learn by doing and falling over. Richard Branson

The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into smaller manageable tasks, and then starting on the first one. Mark Twain

Waiting for perfect is never as smart as making progress. Seth Godin, author

Start where you are. Use what you have. Do what you can. Arthur Ashe

Don’t sit and wait for the opportunities to come. Get up and make them. Madam C.J. Walker

Every accomplishment starts with the decision to try. Unknown

You take your life in your own hands, and what happens? A terrible thing: no one to blame. Erica Jong

The way to get started is to quit talking and begin doing. Walt Disney

Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential. John Maxwell

Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it. Ralph Waldo Emerson

Genius is 1 percent inspiration, and 99 percent perspiration. Thomas Edison

Someone is sitting in the shade today because someone planted a tree a long time ago. Warren Buffet

Chains of habit are too light to be felt until they are too heavy to be broken. Warren Buffet

Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks. Warren Buffet

Go for it now. The future is promised to no one. Wayne Dyer

Your time is limited, so don’t waste it living someone else’s life. Steve Jobs

If everything was perfect, you would never learn and you would never grow.  Beyonce Knowles

When I was younger there was something in me. I had passion. I may not have known what I was going to do with that passion, but there was something and I still feel it. It’s this little engine that roars inside of me and I just want to keep going and going.  Sheila Johnson

When everything seems to be going against you, remember that the airplane takes off against the wind, not with it. Henry Ford  Founder of Ford Motor Company

If it wasn’t hard, everyone would do it. It’s the hard that makes it great. Tom Hanks  Actor and Filmmaker

Don’t take too much advice. Most people who have a lot of advice to give – with a few exceptions – generalize whatever they did. Don’t overanalyze everything. I myself have been guilty of overthinking problems. Just build things and find out if they work. Ben Silbermann – Founder of Pinterest

Risk more than others think is safe. Dream more than others think is practical. Howard Schultz – CEO of Starbucks

Most people are scared to change the way they do business. Find someone in your organization who isn’t-they’re going to challenge your process like no one else can. Mitch Lowe, Netflix

A lot of people think innovation is thinking outside the box, when in reality innovation comes from thinking about a problem from a different box. Unknown

Change will not come if we wait for some other person or if we wait for some time. We are the ones we’ve been waiting for. — Barack Obama

They always say time changes things, but you actually have to change them yourself. — Andy Warhol

If you’re not doing some things that are crazy, then you’re doing the wrong things. — Larry Page

We cannot solve our problems with the same thinking we used when we created them. — Albert Einstein

If you were born poor it’s not your mistake, but if you die poor it’s your mistake. Bill Gates

Content marketing quotes – Believe in yourself

What you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. Only engage, and then the mind grows heated. Begin it, and the work will be completed! Johann Wolfgang von Goethe, Faust

Whatever the mind can conceive and believe, the mind can achieve. Napoleon Hill

Faith is taking the first step even when you can’t see the whole staircase. Martin Luther King Jr.

Whether you think you can, or think you can’t — you’re right. Henry Ford

Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve. Mary Kay Ash, Mary Kay Cosmetics Founder

No matter where you’re from, your dreams are valid. Lupita Nyong’o

An entrepreneur is someone who jumps off a cliff and builds a plane on the way down. Reid Hoffman

Build your own dreams, or someone else will hire you to build theirs. Farrah Gray

Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself. Oprah Winfrey

I always knew I was going to be rich. I don’t think I ever doubted it for a minute. Warren Buffet

Belief in oneself and knowing who you are, I mean, that’s the foundation for everything great.  JayZ

Hold on to your dreams of a better life and stay committed to striving to realize it.  Earl G. Graves, Sr.

Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out. Anita Roddick, Founder of The Body Shop

Logic will get you from A to B. Imagination will take you everywhere. Albert Einstein

It doesn’t matter where you come from or how you are raised. Anything is possible in this country. Anything. Jerry Koosman

You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. — Steve Jobs

Don’t compare yourself with anyone in this world. If you do so, you are insulting yourself. Bill Gates

Content marketing quotes about Authenticity

Marketing is all about creativity, humanity, and authenticity. Jay Baer, Convince & Convert

Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience. Rand Fishkin, Wizard of Moz, Moz

Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share. Shafqat Islam, CEO and Co-Founder at NewsCred

Of the billionaires I have known, money just brings out the basic traits in them. If they were jerks before they had money, they are simply jerks with a billion dollars. Warren Buffet

The only way to get love is to be lovable. It’s very irritating if you have a lot of money. You’d like to think you could write a check: “I’ll buy a million dollars’ worth of love.” But it doesn’t work that way. The more you give love away, the more you get. Warren Buffet

I want to stop transforming and just start being.  Ursula Burns

You are where you are today because you stand on somebody’s shoulders. And wherever you are heading, you cannot get there by yourself. If you stand on the shoulders of others, you have a reciprocal responsibility to live your life so that others may stand on your shoulders. It’s the quid pro quo of life. We exist temporarily through what we take, but we live forever through what we give.  Vernon Jordan

Whether you are a global brand or a smaller brand that’s just getting started, the rules still apply: you have to make me feel something. Matthew Luhn, Pixa

Marketers who use manipulative tactics are the problem, not the technology. Oli Gardner, Unbounce

You are the average of the five people you spend the most time with.  Jim Rohn, American entrepreneur, author and motivational speaker

If you’re phony, they will feel it in the farthest row of the arena. You have to really care. And you have to make yourself care, time and time again. Tom Petty, musician

Content marketing quotes that Motivate

Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great. Mark Twain

It’s quite fun to do the impossible. Walt Disney

If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out. Mark Zuckerberg, Facebook Founder

My biggest motivation? Just to keep challenging myself. I see life almost like one long university education that I never had — every day I’m learning something new.  Richard Branson

It’s hard to do a really good job on anything you don’t think about in the shower. Paul Graham

What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do. Bob Dylan

Formal education will make you a living; self-education will make you a fortune. Jim Rohn

It’s better to hang out with people better than you. Pick out associates whose behavior is better than yours and you’ll drift in that direction. Warren Buffet

It always seems impossible until it’s done. Nelson Mandela

Accept the challenges so that you can feel the exhilaration of victory. George S. Patton

Passion is energy. Feel the power that comes from focusing on what excites you.  Oprah Winfrey

My Vocation is my Vacation. I love what I do.  Nick Cannon

You want to have a future where you’re expecting things to be better, not one where you’re expecting things to be worse. Elon Musk

Why do you want to live? What’s the point? What inspires you? What do you love about the future? And if the future’s not including being out there among the stars and being a multiplanet species, it’s incredibly depressing if that’s not the future we’re going to have. Elon Musk

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me. Steve Jobs  Founder and CEO of Apple

I get excited by being told it’s not been done before or it’s not possible. Why? Let’s find a different way to do it and let’s do it. Now, that’s exciting! Victoria Beckham  Businesswoman, Fashion designer and Model

The fastest way to change yourself is to hang out with people who are already the way you want to be. Reid Hoffman – CoFounder of LinkedIn

I have a very blessed life. I think any time you’re making a living at what you love to do, you’re blessed. That’s what I try to instill in my kids. Go after what you really love and find a way to make that work for you, and then you’ll be a happy person. Tom Petty, musician

Understand that the right to choose your own path is a sacred privilege. Use it. Dwell in possibility. Oprah Winfrey

Everyone wants to fulfill the highest, truest expression of yourself. Oprah Winfrey

Entrepreneurship is about creating change, not just companies. — Mark Zuckerberg

In order to build strength, you have to usually come from a lot of weakness. — Lady Gaga

Stay committed to your decisions, but stay flexible in your approach. — Tony Robbins

If you think your teacher is tough, wait till you get a boss. Bill Gates

We all need people who will give us feedback. That’s how we improve. Bill Gates

Content marketing quotes about Persistance

If you’re going through hell, keep going. Winston Churchill

Well, I won’t back down. No, I won’t back down. You can stand me up at the gates of hell, but I won’t back down. No, I’ll stand my ground. Won’t be turned around. And I’ll keep this world from draggin’ me down. Gonna stand my ground. Tom Petty, musician

Ideas are easy. Implementation is hard. Guy Kawasaki

It’s hard to beat a person who never gives up. Babe Ruth

If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward. Martin Luther King, Jr

It does not matter how slowly you go as long as you do not stop. Confucius

I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. Steve Jobs

Never, never, never give up. Winston Churchill

Fear is the disease. Hustle is the antidote. Travis Kalanick

Fear is the disease. Hustle is the antidote.

Timing, perseverance, and ten years of trying will eventually make you look like an overnight success. Biz Stone

Many people don’t focus enough on execution. If you make a commitment to get something done, you need to follow through on that commitment.  Kenneth Chenault

People from all walks of life and all over the world look at me and know my humble beginnings and know that everything I’ve done has been through hard work. People respect me as a marketer and brand builder.  Sean Combs

I built a conglomerate and emerged the richest black man in the world in 2008 but it didn’t happen overnight. It took me 30 years to get to where I am today. Youths of today aspire to be like me but they want to achieve it overnight. It’s not going to work. To build a successful business, you must start small and dream big. In the journey of entrepreneurship, tenacity of purpose is supreme.  Aliko Dangote

Keep going. No matter what.  Reginald Lewis

Everyone has an idea, but it’s really about executing the idea and attracting other people to help you with the idea. Jack Dorsey  CoFounder and CEO of Twitter

It is better to risk starving to death than surrender. If you give up on your dreams, what’s left? Jim Carrey  Actor, Comedian, Screenwriter and Producer

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow. Ingvar Kamprad – Founder of Ikea

Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit. Conrad Hilton – Founder of The Hilton Hotels chain

If you do the things that are easier first, then you can actually make a lot of progress. Mark Zuckerberg – Founder and CEO of Facebook

The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon. Robert Cormier

There may be people who have more talent than you. But there is no excuse for anyone to work harder than you do. Derek Jeter

Content marketing quotes: Success / Failure

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times IÕve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed. Michael Jordan

It’s fine to celebrate success but it is more important to heed the lessons of failure. Bill Gates

I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying. Jeff Bezos, Amazon Founder

Life is not always a matter of holding good cards, but sometimes playing a poor hand well. Jack London, author

Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle and a victory. Mahatma Gandhi

A person who never made a mistake never tried anything new. Albert Einstein

Success is walking from failure to failure with no loss of enthusiasm. Winston Churchill

Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful. Albert Schweitzer

Every strike brings me closer to the next home run. Babe Ruth

It’s fine to celebrate success but it is more important to heed the lessons of failure. Bill Gates

Basically, when you get to my age, you’ll really measure your success in life by how many of the people you want to have love you actually do love you. Warren Buffet

I have not failed. I’ve just found 10,000 ways that won’t work. Thomas Edison

Failure is the condiment that gives success its flavor. Truman Capote

Success is… knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others. John C. Maxwell

Success is walking from failure to failure with no loss of enthusiasm. Winston Churchill

Success is not final, failure is not fatal: it is the courage to continue that counts. Winston Churchill

Success is most often achieved by those who don’t know that failure is inevitable. Coco Chanel  Fashion Designer and Businesswoman

So go ahead. Fall down. The world looks different from the ground. Oprah Winfrey

Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me. Arianna Huffington  CoFounder of The Huffington Post

I don’t want the fear of failure to stop me from doing what I really care about. Emma Watson  Actress, Model and Activist

Failure is simply the opportunity to being again, this time more intelligently. Henry Ford – Founder of Ford Motor Company

Do something you really like, and hopefully it pays the rent. As far as I’m concerned, that’s success. Tom Petty, musician

The fundamental key to success is what you believe is true for yourself. Oprah Winfrey

Try not to suck. Joe Maddon

The most important thing to do if you find yourself in a hole is to stop digging. — Warren Buffett

To win big, you sometimes have to take big risks. Bill Gates

Patience is a key element of success. Bill Gates

Success is a lousy teacher. It seduces smart people into thinking they can’t lose. Bill Gates

Content marketing quotes about Balance

We think, mistakenly, that success is the result of the amount of time we put in at work, instead of the quality of time we put in.      Arianna Huffington

Don’t confuse having a career with having a life.      Hillary Clinton

The worklife balance is a harsh reality for so many women, who are forced every day to make impossible choices. Do they take their kids to the doctor…and risk getting fired? Do they work weekends so they can afford to send their kids to better childcare…even though it means even less time with their families? Do they take another shift at work, so they can pay for piano lessons for their kids…even though it means they have to stop volunteering for the PTA? It just shouldn’t be this difficult to raise healthy families.       Michelle Obama

For fast-acting relief, try slowing down.      Lily Tomlin

To have someone who never makes a mistake, never finds her personal life in disarray, never worries about worklife balance? I think that would be unreal.      Sophie Kinsella

When I think about work/life balance, I don’t imagine it as a perfect day where I got to spend the exact right amount of time having an impact at work and snuggling with my kids at home. I never achieve that. But over the course of a month, or a quarter, or a year, I try to make time for the people and experiences I value.      Jane Park

Balance lives in the present. When you feel the earth moving, bring yourself back to the now. Oprah Winfrey

Content marketing quotes: It’s integrated

Advertising doesn’t fix a bad or broken product. Tom Webster, Edison Research

You can pay for views, but you can’t pay for shares. Jenny Leahy, Microsoft

Email proves time and time again to be one of the most valuable marketing channels a brand can use. Justine Jordan, Litmus


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