CONTENT MARKETING QUOTES
Looking for inspiration and motivation for your content marketing learning curve and entrepreneurial urges? You’ve come to the right place!
Do you have other favorite quotes? I’d love to hear from you!
Content Marketing Quotes
These quotes speak to the holistic nature of content marketing, the need to understand and relate to your audience, the art of being helpful, and so much more.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
General Sun Tsu, The Art of War
Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.
David Beebe, Marriott International
The reason we struggle with content marketing is because we haven’t started with ‘Why?’ Customers don’t care about your vanity metrics. Ask them, ‘How can I help?’
Kristina Halvorson, CEO and Founder, Brain Traffic
Content Marketing is all the Marketing that’s left.
What helps people, helps business.
Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.
Rand Fishkin, Wizard of Moz, Moz
Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.
Shafqat Islam, CEO and Co-Founder at NewsCred
It’s democratic. Anyone, anywhere, with any budget can develop a valuable audience over time and make an impact. In other words, there are no excuses for not doing this well, as long as you have a plan and execute against that plan.
Joe Pulizzi, Content Marketing Institute
Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
Marc Mathieu, Unilever
Content is king.
Either write something worth reading, or do something worth writing about.
Traditional marketing talks at people. Content marketing talks with them.
Doug Kessler, co-founder Velocity Partners
When creating content, be the best answer on the Internet.
Andy Crestodina, Co-Founder of Orbit Media
Don’t think of pitching. Think of offering…The offer is better than a pitch.
Stop selling. Start helping.
The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon.
Don’t try to do it all. It’s better to be awesome on one or two channels than to overextend on six.
Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.
Startups & Entrepreneurs
What you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. Only engage, and then the mind grows heated. Begin it, and the work will be completed!
Johann Wolfgang von Goethe, Faust
Whatever the mind can conceive and believe, the mind can achieve.
Don’t find customers for your products. Find products for your customers.
I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed.
It’s fine to celebrate success but it is more important to heed the lessons of failure.
Ideas are easy. Implementation is hard.
Faith is taking the first step even when you can’t see the whole staircase.
Martin Luther King Jr.
Any time is a good time to start a company.
Ron Conway, startup investor
I skate to where the puck is going to be, not where it has been.
If you’re going through hell, keep going.
I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
Jeff Bezos, Amazon Founder
Dear optimist, pessimist, and realist – while you guys were busy arguing about the glass of wine, I drank it! Sincerely, the opportunist.
Lori Greiner, Shark Tank investor
If you are not embarrassed by the first version of your product, you’ve launched too late.
Reid Hoffman, LinkedIn Co-Founder
The way to get started is to quit talking and start doing.
Life is not always a matter of holding good cards, but sometimes playing a poor hand well.
Jack London, author
Inspiration exists, but it has to find you working.
What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.
Dave Thomas, Wendy’s Founder
Whether you think you can, or think you can’t — you’re right.
Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.
Mary Kay Ash, Mary Kay Cosmetics Founder
You don’t learn to walk by following rules. You learn by doing and falling over.
It’s hard to beat a person who never gives up.
No matter where you’re from, your dreams are valid.
The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into smaller manageable tasks, and then starting on the first one.
Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.
It’s quite fun to do the impossible.
If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.
Martin Luther King, Jr
If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.
Mark Zuckerberg, Facebook Founder
It does not matter how slowly you go as long as you do not stop.
Waiting for perfect is never as smart as making progress.
Seth Godin, author
Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle and a victory.
Start where you are. Use what you have. Do what you can.
An entrepreneur is someone who jumps off a cliff and builds a plane on the way down.
One can get anything if he is willing to help enough others get what they want.
Zig Ziglar, motivational speaker and author
I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
Don’t sit and wait for the opportunities to come. Get up and make them.
Madam C.J. Walker
When opportunity comes, it’s too late to prepare.
John Wooden, legendary UCLA basketball coach
Every accomplishment starts with the decision to try.
Never, never, never give up.