Most Recommended


Welcome to my Resources page, a carefully selected list of content tools and resources I recommend for content marketing beginners.

I’ve tested every recommendation on this page. I currently use many of these content tools to market the CMS business (or I used them in the past to get CMS to where it is today).

Before diving into the content tools I know and trust, I want you to know:

Some of the links on this page are affiliate links, which means that if you choose to make a purchase, I’ll earn a commission. This commission comes at no additional cost to you. I have direct experience with all of these companies and products, and I recommend them because they’re useful and appropriate, not because of any commissions I make if you decide to buy something. Please don’t spend any money on these products unless you feel you need them or that they’ll help you achieve your goals.


Top hosting service for websites

A self-hosted WordPress website with a blog is one of the most essential content tools you must establish. To do that, you need a hosting service you can count on.

I use Bluehost to host the Content Marketing Startup site (plus several other content-driven sites) and have always been satisfied.

Their one-click automatic WordPress installation makes it really easy to get a new site started without knowing much about technology. Bluehost is reliable, affordable and offers great customer support if you need it. Your Bluehost account can even handle multiple domains, so when you’re ready to start another business there’s no need to pay more for hosting another website!

I highly recommend using Bluehost for your website.

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Divi logo

Divi by Elegant Themes

Top theme for WordPress websites

A theme is a toolkit you use to build the design of your website. Divi is one of the best available.

I use Divi for this website (and other content-driven sites). It’s one of the most capable and flexible themes I’ve ever used. Its Visual Builder is particularly helpful because it shows you exactly what your site will look like as you make changes.

I highly recommend Divi for your site theme.


Top email system for bloggers

Connecting with your audience via email is an important part of content marketing.

ConnectKit provides easy ways to build and manage your lists, automate email responses to site visitors, support your blog and engage with your audience. Segmenting lists is also incredibly straight-forward. They have a 30-day refund policy, so you can check it out without risk.

I highly recommend ConnectKit for your email system.

Your Content Marketing Journey


Choose the best description for where you’re at on your content marketing startup transformation. If you’re not sure, check out my lesson The 5 stages of content marketing for beginners.

As I discover more tools for content beginners and startups, I’ll update this list. Please check back if you don’t see something you’re looking for right away.

Begin Basically

Tools to help you build a solid initial content foundation

3 - Create Confidently

Tools to help you build great content that’s organized and effective

1 - Focus Fast

Tools to help you define your value proposition and content purpose

4 - Convert Competently

Tools to help you attract, activate and cultivate buyers with content

2 - Aim Adeptly

Tools to help you target the right people with the right messages at the right time

5 - Enhance Efficiently

Tools to help you manage, track and improve your content marketing efforts

Tools to help you Aim

Savvy LinkedIn profile for startup execs

Your profile on LinkedIn helps you get found and understood. For insightful advice that serves the savvy startup executive, there’s no better book than LinkedIn for the Savvy Executive by Carol Kaemmerer.

Tools to help you CREATE

Sniply – Best way to link to curated content

Don’t lose the connection to your audience when you link to curated content. Use Sniply, and automatically place a banner linking back to your web page of choice on third-party content pages. Highly recommended!

Voicebunny – Record your script with a professional voice actor

Write a script for a video. Choose a professional voice talent. Get a recording back quick as a bunny, at a surprisingly low cost. Voicebunny is hopping good!

Post Planner – Find, plan and post great content

Find the best content for your audience and share it on a regular basis with Post Planner.

Buffer – Schedule automatic posts to social channels

Manage all your posts to multiple social channels, automatically. Buffer makes it easy!

Online Learning -- Totally Free


One content marketing lesson a week, gratis.

Join the class. It couldn't be simpler!

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