Marketing Terms: Definitions

The discipline of marketing is colored by a rich language of jargon, acronyms and made-up marketing terms that can confuse even the most experienced marketer or business person. This page is an in-depth resource that defines a long list of marketing terms for beginners, learners, startups, entrepreneurs and others.

If you don’t find the marketing terms you’re looking for here, please contact us and we’ll update this page with additional definitions.

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Marketing Terms: Acronyms

Marketing Term Definition
ABM Account Based Marketing
B2B Business-to-Business
B2C Business-to-Consumer
BANT Budget, Authority, Need, Timeline
CAC Customer Acquisition Cost
CAN-SPAM Act Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003
CEO Chief Executive Officer
CFO Chief Financial Officer
CIO Chief Information Officer
CLV Customer Lifetime Value
CMI Content Matching Intelligence™
CMO Chief Marketing Officer
CMS ContentMarketingStartup.com
CMS Content Management System
COO Chief Operating Officer
CPC Cost Per Click
CPL Cost Per Lead
CRM Customer Relationship Management
CSO Chief Strategy Officer
CSS Cascading Style Sheets
CTA Call To Action
CTO Chief Technology Officer
CTR Click Through Rate
CX Customer eXperience
CxO C-Suite Officer
DM Direct Mail, Direct Messaging
DNS Domain Name Service
ESP Email Service Provider
HTML Hyper-Text Markup Language
IP Internet Protocol or Intellectual Property
ISP Internet Service Provider
KPI Key Performance Indicator
LTV Long Term Value
MVP Minimally Viable Product
PPC Pay per Click
PR Public Relations
ROI Return On Investment
RSS Really Simple Syndication
RT Retweet
SaaS Software as a Service
SEM Search Engine Marketing
SEO Search Engine Optimization
SERP Search Engine Results Page
SLA Service Level Agreement
SMB Small-to-Medium Business
SME Subject Matter Expert
SWOT Strengths, Weaknesses, Opportunities, Threats
UI User Interface
URL Uniform Resource Locator
UX User Experience

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Marketing Terms: General Marketing

Marketing Term Definition
account-based marketing (ABM) Marketing that’s aimed at the particular needs of a large customer or potential customer, including a focus on the customer’s unique needs and initiatives.
advertising The practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in media such as newspapers, magazines, radio or television, the Internet, social media channels, etc.
bottom of funnel Qualified sales leads. Leads that have been clearly identified and qualified and are likely to close. Based on the sales-funnel concept in which prospects progress from awareness to actual sales with increasing levels of insight, qualification and likelihood to act.
brand marketing Promotion of a business’s identity including its promise to buyers. Brand marketing goes far beyond the image or logo of a business to include its positioning and collective message to potential buyers.
branding The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
(Source: Business Dictionary)
business-to-business (B2B) Commercial model in which one business sells to another business.
business-to-consumer (B2C) Commercial model in which a business sells to end consumers who aren’t businesses themselves.
buyer role A characteristic of a persona (individual) that specifies their role in the purchasing process, including unique concerns and authority. For B2C personas that role is either a buyer or user (or both). For B2B personas it can be one (or more) of five different roles as defined by SiriusDecisions: champion, influencer, CxO, user, ratifier. See CONTENT STRATEGY: USE PERSONAS TO SEE TREES IN A FOREST
buyer-centric Looking at business actions from the perspective of a potential customer.
buyer’s journey A buyer-centric view of the progression of a purchase. Buyers usually progress from problem awareness, to solution awareness, to solution selection. Marketers that align content and promotional message to the different stages of the buyer’s journey are better able to meet the current information needs of potential customers, increasing the likelihood of an eventual purchase. Contrast to Sales Cycle.
call to action (CTA) An explicit request for a response in a marketing campaign. A CTA could be a request to call a company, submit a form, download content, visit a website or similar invitation.
case study A story about a customer of a business. The classic structure for a case study includes the business (or personal) problem faced, the solution, and the results.
channel A distribution outlet for a content item or marketing message, such as a company’s blog, social network, podcast, etc.
churn The continual loss of customers of a particular business. Low churn (high customer retention) is preferable for profitability.
content marketing A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content Marketing Startup defines content marketing as the process of providing people with information they care about in order to form a trusting business relationship.
content marketing framework A structured approach to developing and managing content marketing capabilities. As defined by Content Marketing Startup, the framework consists of five typical stages: Focus, Aim, Create, Convert and Enhance. See THE 5 STAGES OF CONTENT MARKETING FOR BEGINNERS
conversion Getting the desired response from a call to action. Examples include signing up for an email list, downloading a piece of content, or clicking through to view another web page.
cost per lead (CPL) the calculated marketing expense associated with generating a single sales lead.
customer marketing The practice of promoting a business to existing customers.
customer relationship management (CRM) A software system for managing information about prospects and customers for the purpose of optimizing a business relationship with each individual.
demand generation The focus of targeted marketing programs to drive actionable interest in a company’s products and/or services. Contrast to “brand marketing.”
digital marketing Marketing strategies and tactics delivered via digital media (web, email, mobile phones, etc.) as opposed to physically (print, in-person, etc.)
direct sales A sales model in which a business accepts orders directly from a buyer. Contrast to indirect or channel sales.
editorial calendar A planned sequence of topical coverage by a particular media outlet. Effective PR campaigns identify the editorial calendars of target media and deliver relevant stories and information to those outlets to align with the editorial calendar, increasing the chances of gaining coverage.
education-solution-selection The three typical stages of a B2B buyer’s journey. Most B2B buyers progress from problem recognition (education) to identification of potential fixes (solution) to a decision to purchase a specific product or service (selection). See WHAT A TRIP: MAPPING CONTENT TO THE BUYER’S JOURNEY
freelance Earn a living as an independent, self-employed contract service provider
frequency-reach-impressions Core metrics in advertising that define how often an ad runs (frequency), the number of people who might see an ad (reach) and the total number of exposures for an ad (impressions)
graphic design Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. (source: AIGA)
impression A view or exposure to an ad, message or web page. The point at which an ad or other content is viewed once by a visitor, or displayed once on a web page.
inbound marketing A technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. Communication is “inbound” because it’s directed inward toward a company’s website. Also known as “pull” marketing. Contrast to outbound marketing.
interactive marketing A marketing strategy that uses two-way communication to allow people to connect with a business directly. This process typically takes place online through email, social media, and blogs.
Internet marketing Advertising and marketing efforts that use the Web and email to drive sales. See also Digital Marketing.
key performance indicator (KPI) A critical metric that helps determine success of a marketing endeavor. Examples include cost-per-lead, ad response rate and conversion percentage.
launch A carefully planned and scheduled sequence of events with the goal of making a big happening out of the release of a product, message, content item or other marketing output.
lead An identified individual with a likely interest in a company’s offering.
lead generation A process within demand generation that results in the collection of new identifiable sales leads for a company’s products/services.
lead nurturing The process of developing further interest from a prospect once an interested potential buyer has been identified.
marketing automation Software and processes that integrate prospect data, communication tools and sales qualification algorithms to drive campaigns with minimal human intervention.
marketing framework A structured approach to the strategy and tactics of business promotion.
marketing message An intentional statement, thought or feeling presented to a target audience as part of a marketing communication strategy. Marketing messages are usually developed by a business to promote a product or service.
message map A planned set of marketing messages organized to appeal to specific personas at each stage of the buyer’s journey.
metrics Measurements that help define the success of a marketing process.
middle of the funnel Leads that express interest in a sales decision. Based on the sales-funnel concept in which prospects progress from awareness to interest to actual sales with increasing levels of insight, qualification and likelihood to act.
minimally viable product (MVP) The least number of product functions needed to satisfy a basic customer need. Once an MVP is released, customers dictate what additional functionality is needed next.
mobile marketing Promotion that uses hand-held mobile devices (such as smart phones and tablets) as a method of message and offer delivery.
monetization The business process of converting the value of a product or service into revenue. Monetization strategies can encompass one-time sales, advertising, subscriptions, training, consulting and more.
multi-channel Marketing across more than one delivery medium.
niche A narrow definition of the specific problem/solution/audience realm to be addressed by a business.
offer A proposal by a business to provide something of value (product, service, information, data, price discount, etc.) in exchange for a response by a potential buyer.
online business A business that primarily sells products, services, or advertising directly via the Web.
outbound marketing A traditional form of marketing in which a company proactively initiates the conversation and sends its message out to an audience via direct mail, telemarketing and other direct contact methods. Outbound marketing is the opposite of inbound marketing – a company locates and contacts potential customers rather than relying on customers to contact the company.
pain point A specific business or personal problem faced by a prospective buyer.
persona The ideal profile of a potential buyer or user, used to aim messages and campaigns to specific needs
pivot A substantive change in a business’s product offering, customer segment, channel, revenue model/pricing, resources, activities, costs, partners, or customer acquisition methods.
qualified lead An identified individual with a demonstrated and quantified need for a company’s offering. Often based on a prospect showing BANT: Budget, Authority, Need and Timeline.
return on Investment (ROI) The amount of benefit of an investment relative to its cost. Usually expressed as a percentage: Profit/Cost x 100. Applicable to any investment including those made for marketing purposes.
revenue model The quantified way in which a product or service will be monetized, with a projection of revenues over time.
sales cycle A seller-centric view of the progression of a sale. It consists of several steps or phases in the business’s sales process, which can vary greatly from business to business. Some typical steps might include prospecting, qualifying, presenting, handling objections and closing a sale. Contrast to Buyer’s Journey.
self-education A characteristic of buyer behavior in which people teach themselves about their unique problems and potential solutions, usually via online research. Studies show that most self-education takes place before buyers contact suppliers.
short list A selected group of potential solutions from which a buyer will choose their preferred solution.
social media Websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts
social network The group of contacts connected to a business’s social channels.
software as a service (SaaS) A method of delivering software as an Internet-based application. Contrast to on-premise software where a copy of the program runs on a local hard drive.
solution marketing The process of promoting complete and integrated solutions that help potential buyers solve their problems. The focus is on solving specific problems, not touting a laundry list of features.
target audience A particular group of people at which a marketing campaign, product, service or company is aimed
teaser A marketing message that hints at a bigger payoff without revealing the specifics.
thought leadership Informed opinions from people in their field of expertise. Expression of trusted information that can move and inspire people. Innovative ideas that demonstrate and model success.
top of funnel Prospects who have demonstrated awareness but not much more. Based on the sales-funnel concept in which prospects progress from awareness to interest to actual sales with increasing levels of insight, qualification and likelihood to act.
traditional marketing Prior to the dawn of Internet-based methods, traditional marketing relied on print advertising, trade shows, telemarketing and public relations. These “traditional marketing” techniques are still valid today but should be considered in concert with digital and content-based pursuits.
value proposition The specific reasons why a buyer would be interested in a business’s offering, usually stated either as an overall value, as a competitive differentiator or as a singular defining characteristic
white paper An in-depth exploration and explanation of concepts, techniques and technologies presented in in the form of a research report or hypothesis.

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Marketing Terms: Content Marketing

Marketing Term Definition
A/B testing Presenting more than one variation of a piece of content in a controlled way in order to learn which variables impact response. For example, you can A/B-test an email headline, a landing page visual, an e-book cover and other variables.
Aim adeptly The second stage of Content Marketing Startup’s content development framework. It’s the stage in which you get inside the mind of your target audience. Who are they? What jobs do they have? What are their challenges, their concerns? How will you craft messages that will appeal to them?
ALT tag A common shorthand term used to refer to the ALT attribute within in the IMG tag. Any time you use an image on a web page, include an ALT tag to provide a clear text alternative of the image for screen reader users.
blog noun: A website or portion of a site that contains written viewpoint articles, hyperlinks, videos, and photographs provided by the writer. Verb: The process of creating and publishing viewpoint articles online
brand voice A consistent and identifiable way in which a business presents its content messages. Your voice is determined by the way in which your vocabulary, themes, personality traits, attitude and visuals work together to represent your brand.
call to action (CTA) An explicit request for a response in a marketing campaign. A CTA could be a request to call a company, submit a form, download content, visit a website or similar invitation.
case study A story about a customer of a business. The classic structure for a case study includes the business (or personal) problem faced, the solution, and the results.
channel A distribution outlet for a content item or marketing message, such as a company’s blog, social network, podcast, etc.
click-through A type of call to action (CTA) that links a viewer from one web page “through” to another web page
community marketing A strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Community Marketing usually focuses on the needs of existing customers as members of a “community.” (Source: Wikipedia)
content This term has been defined many different ways. The CMS definition is buyer-centric in nature: Content is practical information that is useful to a potential buyer to make a purchase decision.
content charisma The energy and attractiveness emanating from your website, your blog, your videos, your social posts and the rest of your content. See CONTENT CHARISMA: LIFE IS SHORT. WEAR COOL SOX!
content creator A person responsible for developing various forms of content for a business.
content curation A process in which an individual (or team) consistently finds, organizes, annotates, and shares relevant and high quality digital content on a specific topic for their target market. (Source: Curata)
content hub A centralized web resource containing multiple links to content about a related topic, making it easy to consume from a single source. A content hub can deliver company-owned content as well as third-party curated content, and can be maintained by a business on their own behalf or by a third-party content aggregator.
content marketing A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Content Marketing Startup defines content marketing as the process of providing people with information they care about in order to form a trusting business relationship.
content marketing framework A structured approach to developing and managing content marketing capabilities. As defined by Content Marketing Startup, the framework consists of five typical stages: Focus, Aim, Create, Convert and Enhance. See THE 5 STAGES OF CONTENT MARKETING FOR BEGINNERS
Content Matching Intelligence (CMI) The knowledge you need to align your content topics, delivery methods and intent to your best prospect’s interests. CMI isn’t accidental; it’s something you plan and develop proactively. See HOW CONTENT MATCHING INTELLIGENCE (CMI) MAKES YOU MORE ATTRACTIVE
content pillar Significant, large pieces of content that support a portion of an overall content strategy. Content pillars can be seen as the “root” of a content tree or the “foundation” of a content pyramid.
content pyramid A content planning model based on a single large content item and multiple layers of derivative content items. The model uses a pyramid visual to represent its structure. For example, an in-depth e-book can generate multiple blog posts from the e-book’s sub-topics. Each blog post, in turn, can generate multiple social posts. The original large item is at the top of the pyramid. Medium-sized derivatives generate a moderate volume of items: the middle section of the pyramid. The smallest derivative content generates the largest volume of items: the base of the pyramid. The strategy is to use the high-volume items (base) to drive interest in content in the middle of the pyramid, which in turn drives traffic to the peak. Contrast with “content tree.”
content scheduling The use of a planned content publishing / sharing timetable to optimize visibility, manage flow of information and control content availability. Automated content scheduling software is often used to manage this.
content tree A content planning model based on a single large content item and multiple branches of derivative content items. The model uses a tree visual to represent its structure. For example, an in-depth e-book can generate multiple blog posts from the e-book’s sub-topics. Each blog post, in turn, can generate multiple social posts. The smallest derivative content generates the largest volume of items: the leaves of the tree. Medium-sized derivatives generate a moderate volume of items: the branches of the tree. The original large item is at the root of the tree. The strategy is to use the high-volume items (leaves) to drive interest in content at the branch level, which in turn drives traffic to the root. Contrast with “content pyramid.” See 3 CLEVER CONTENT PLANS TO TRIPLE YOUR OUTPUT
conversion Getting the desired response from a call to action. Examples include signing up for an email list, downloading a piece of content, or clicking through to view another web page.
conversion-centric, conversion-centered An approach to campaigns or content that optimizes the likelihood of audience action (conversion)
Convert competently The fourth stage of Content Marketing Startup’s content development framework. At this stage of development, you’ll use proactive tactics to transform people who’ve expressed an interest in your content into buyers of your company’s solution(s).
Create confidently The third stage of Content Marketing Startup’s content development framework. In this stage you execute your Focus and Aim strategies with tactics that include your website, blog, social media, video, ebooks and other content.
derivative content Content that’s drawn from or extracted in part from a larger work. For example, a short social post that highlights a portion of a blog post is considered derivative content. See “content pyramid” and “content tree.”
direct traffic Website visitors who typed an address directly into their browser, or followed a bookmark, or that can’t otherwise be be identified as having come from a specific referring source.
domain name An easily recognizable and memorable name for an otherwise numerically-defined Internet resource. A domain name is the main identifier in a URL. For example, contentmarketingstartup.com is the domain name for this website.
Dynamic content Information that’s customized based on the situation. Customization can be driven by a viewer’s interests or profile, the time of day, or other factors. Similar to personalized content.
E-book A book publication made available in digital form, consisting of text, images, or both, readable on the display of computers or other electronic devices. Although sometimes defined as “an electronic version of a printed book”, some e-books exist without a printed equivalent, especially when created for content marketing purposes.
editorial calendar A planned sequence of topical coverage by a particular media outlet. Effective PR campaigns identify the editorial calendars of target media and deliver relevant stories and information to those outlets to align with the editorial calendar, increasing the chances of gaining coverage.
email list A database of email addresses, typically managed by an email service provider or email management software.
engagement A measure of how involved an audience is with a content item. It can be expressed as clicks or other responses, length of time on a page, percent of scrolling on a page and other metrics that imply something more than just a quick glance.
Enhance efficiently The fifth stage of Content Marketing Startup’s content development framework. At this point you move from your initial content efforts to managed, measured campaigns.
evergreen content Informational material that stays relevant and useful with the passage of time. Evergreen content is typically definitional or conceptual rather than event-oriented.
Facebook A popular social networking website that allows registered users to create profiles, upload photos and video, send messages and otherwise keep in touch with connections (“friends” in Facebook nomenclature).
Focus fast The first stage of Content Marketing Startup’s content development framework. In this stage you determine what your specific business niche is going to be, your goals for using content marketing to promote your business, and how you’ll differentiate your business from the rest of the world.
focus keyword The main topic of an Internet content item such as a web page or blog post. It’s used to assist search engines in identifying content that’s relevent to a particular search term.
form A data-gathering device on a web page. Viewers fill out one or more blank fields with their requested information and submit the completed form to the requester.
Google Alert A method to automate a repeated search by Google, with the search results coming in the form of a regular email (an Alert) containing links to new Internet material that matches the search terms.
Google Analytics A tool from Google that provides website owners with statistics and trends for their website. Google Analytics reports the number of visitors, type of visitor, source of visits, visitor behavior and other characteristics.
Google Search Console A tool from Google that provides website owners with a detailed analysis of the search terms used to create impressions (potential views) of their website in a Google search results page (SERP).
hyperlink An active connection to a specific web page. Hyperlinks can be embedded on a web page, in an email, in a document or other content. When a viewer clicks on a hyperlink, the linked page is displayed in the user’s web browser.
image match Repeating the same primary graphic image on two pieces of linked content. For example, when the main image in an email is the same as the image on a linked web page, the images match. Image matching creates a visual link between the two content items, reassuring the viewer that they’ve navigated to the correct place and increasing the likelihood of continued engagement. See “message match.”
impression A view or exposure to an ad, message or web page. The point at which an ad or other content is viewed once by a visitor, or displayed once on a web page.
Inbound link A hyperlink back to your site from another Web site
Infographic A visual representation of information such as a concept, process, definition, timeline, statistics, etc.
keyword A word or phrase used to categorize a content item for search engines
lead form A web tool used to collect identifying information – such as an email address – for the purpose of marketing to a potential prospect (a lead or sales lead).
lead magnet A piece of content used as an incentive for filling out a form with identifying information (a lead).
lead nurturing The process of developing further interest from a prospect once an interested potential buyer has been identified.
leakage Links on a landing page that take users somewhere other than the primary call-to-action
learning out loud The process of sharing newly-discovered information as you learn it, usually as part of a new undertaking such as launching a business or starting a blog. Successes, failures, insights and mistakes are shared equally to inform an audience that’s following your venture.
LinkedIn A social networking site designed primarily for the business community. The site allows members to communicate with networks of people they know and trust professionally.
long-form content In-depth informational material with a relatively high word count. Long-form blog posts are typically 2000 words or more, whereas a long-form e-book or white paper could easily be 4x – 10x that amount.
long-tail keyword Keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. (Source: Yoast)
marketing framework A structured approach to the strategy and tactics of business promotion.
message match Repeating the core headline (message) of one piece of content on another linked piece of content. For example, when an email’s call-to-action phrase is the same as the headline of a linked landing page, the messages match. Message matching reassures the viewer that they’ve navigated to the correct place, increasing the likelihood of continued engagement. See “image match.”
multi-channel Marketing across more than one delivery medium.
niche A narrow definition of the specific problem/solution/audience realm to be addressed by a business.
opt-in, double opt-in Give permission to a business for ongoing communication, usually via email. A single opt-in requires just one affirmative permission. A double opt-in requires both an intial permission and a second confirmation of that permission.
organic search Listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. (Source: Wikipedia)
Pinterest Pinterest is a visual bookmarking tool that helps people discover and save creative ideas. Although it’s sometimes considered a social media site, it actually works more like a visual search engine, including the use of keywords to find relevant material.
podcast Content that’s presented as a digital audio recording. A podcast is often delivered in a series, much like a written blog, with subscriptions available for receiving each episode.
referral traffic Website visits that originate from another site via an inbound link.
search engine A program (such as Google) that searches for and identifies items across the Internet that correspond to keywords (search terms) specified by a user to find sites with relevant, matching content
Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Search engine optimization Search engine optimization (SEO) is a combination of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a natural (organic) high-ranking placement in a search engine results page (SERP) from search engines such as Google, Bing, and Yahoo. Contrast to SEM.
search traffic Website visits that originate from a listing on a search engine results page (SERP)
self-hosting Hosting a WordPress-based site on your own server or a commercial hosting service using software from WordPress.org, rather than the shared hosting on WordPress.com.
SERP Search Engine Results Page
SERP position The relative location of a specific web page listing in a search engine results page. The higher the position in the list of results, the more likely it will be clicked by the searcher. For organic (non-ad) results, the SERP position is influenced by its relevance to the search term.
social conversation A dialog that takes place on a social media website
social follow A request to be informed (alerted) about new content on a particular social profile
social listening The use of social conversations by others in a listen-only mode. Often used to determine the fit of a particular social channel to the objectives of a social content marketing campaign.
social media Websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts
social network The group of contacts connected to a business’s social channels.
social presence Maintaining a profile and active conversations on one or more social media websites
Social proof References, quotes, case studies, recommendations, and other positive affirmations from third parties that underscore (prove) the value of your business
social share Passing along a post or comment on a social media site to other people in your social network
squeeze page Another term for landing page. So called because the purpose of the page is to lead the viewer to take a single action on the page – to “squeeze” the viewer toward action.
syndication Publishing or republishing content from a blog, website or video on third-party sites. Similar to broadcasting a single TV program across multiple TV and cable networks, or publishing an original news article across multiple news outlets.
teaser A marketing message that hints at a bigger payoff without revealing the specifics.
theme A collection of files that work together to produce a graphical interface with an underlying unifying design on a WordPress site. A theme modifies the way the site is displayed, without modifying the underlying content management software.
thought leadership Informed opinions from people in their field of expertise. Expression of trusted information that can move and inspire people. Innovative ideas that demonstrate and model success.
traditional marketing Prior to the dawn of Internet-based methods, traditional marketing relied on print advertising, trade shows, telemarketing and public relations. These “traditional marketing” techniques are still valid today but must be considered in concert with digital and content-based pursuits.
Twitter A social media service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links and up to 140 characters of text. (Source: Twitter)
viral content A media item that suddenly becomes an online sensation, gaining a high volume of social shares.
web page A document on the World Wide Web, consisting of an HTML file and any related files for scripts and graphics, and often hyperlinked to other documents on the Web. The content of a webpage is normally accessed by using a browser.
webinar An online seminar conducted over the Web
website An organized group of World Wide Web pages usually containing links to each other and made available online by an individual, company, educational institution, government, or organization.
website traffic Visitors to a website resulting in views of the site’s pages
website visitors The people who view a website’s pages
white paper An in-depth exploration and explanation of concepts, techniques and technologies presented in in the form of a research report or hypothosis.
WordPress A popular free Web publishing and content management system (CMS). The software is open-source allowing developers to create a wide array of plug-ins, themes and widgets. WordPress is widely considered easy to use and is the CMS of choice for millions of websites.
WordPress.com A free hosting service that enables people to build websites based on the WordPress CMS. This option for creating a WordPress-based site is easy to set up but comes with some restrictions in site naming and functionality. Contrast to WordPress.org.
WordPress.org An open-source software organization that provides free downloads of the WordPress CMS for hosting on your own server or on a commercial web hosting service (“self hosting”). This option for a WordPress-based site may require more cost and management but comes with more control than WordPress.org.

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Marketing Terms: Email Marketing

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Marketing Terms: Internet Marketing

This section of the marketing terms dictionary is coming soon!

Marketing Terms: Social Media Marketing

This section of the marketing terms dictionary is coming soon!

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